Do Intranet Managers look through coloured glasses when judging their intranet's impact on business?

Published December 4, 2009 by Stephan Schillerwein

When comparing the results from two recent reports on how business critical intranets are today – one being Jane McConnell’s superb Global Intranet Trends for 2010, the other the latest benchmarking report from the Worldwide Intranet Challenge – it struck me that the findings showed quite different perspectives on intranet value, depending on what stakeholder group you ask.

Read more on LinkedIn: Do Intranet Managers look through coloured glasses when judging their intranet’s impact on business?


  1. Hi Stephan
    I’d like to read your article but I can’t since it says I’m not a member of the group. What group do I need to join in order to read more?

  2. Hi again, one more comment, Stephan: I was recently able to compare results from the WIC for an organization who also took part in my survey and the results coincided very well. Maybe just an ‘aware’ intranet manager?
    Pls let me know how to read your article because I think the 2 surveys represent viewpoints that should not be so far apart….

  3. If you are not a member yet, you can join the group here:
    (or get in touch and I’ll send you an invite)

  4. And here’s the article from LinkedIn – please not that a good discussion has evolved there so make you to go there as well:
    Becoming business critical seems to be a generic strategic goal for many intranets. But who is to judge whether an intranet is business critical or not?
    To my knowledge there are two sources of data that look into this topic:
    – The “Global Intranet Trends” report by Jane McConnell: here the “Senior management perception” as judged by the participating intranet managers is investigated
    – The Worldwide Intranet Challenge (WIC): here the intranet’ users from the participating organisations are asked to state their perception of the intranet’s value
    Now, a direct comparison of the results from the two sources isn’t really possible at the moment (e.g. the number of participants varies by factor 10 between the two). Still, I think it’s interesting how they offer quite substantially different pictures:
    – Depending on what maturity stage an intranet is in, 7 to 28% of intranet managers rate their intranets as business critical in the “Global Intranet Trends for 2010”
    – In contrast not a single intranet (0%) is rated as business critical from a user’s perspective in the WIC
    Likewise, at the other end of the spectrum, the ratings for an intranet’s value to be “neutral or indifferent” vary – but this time it’s the other way around:
    – 14 to 38% of the companies in the Global Intranet Trends (intranet manager’s perspective)
    – 0% of the companies in the WIC (user’s perspective)
    Quite extreme, huh? What does that mean for an organisation that wants to find out about the (qualitative) value of its intranet? One take away would surely be to always using a multi-faceted approach that includes all relevant stakeholder groups, from senior management to lines of business, to intranet teams to users.
    What do you think?

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